53 ads in 41½ minutes. Most are repeated in shorter versions, and almost all except the short versions feature the “You’ve come a long way baby” jingle, sometimes as a variation (operatic, Mommas and Poppas style).
An exceptional series of ads, up there with what I consider the best:
This collection includes those ads that appear at…
… though the latter are remade Australian versions of these American ads with the addition of one B&W ad right at the end.
My pick of these ads are:
00.34: “In 1910”, gazeebo
01.42: “Men were the masters”
02.50: “It used to be, Lady, you had no rights”
07.34: “In 1910”, chicken coop
11.29: “In 1918”, revealing knees
18.23: “My Dear Minnie”
20.32: “Time was not right”
21.37: “Around the turn of the century”, cigarette shot from woman’s mouth
28.05: Man caught smoking his wife’s cigarettes; to bed with no supper. Humorous reversal of the 0.34 ad.
28.37: “Only a bird in a gilded cage”, featuring a new jingle segueing to the “Long way Baby” jingle
30.20: Real footage of suffragettes.
31.58: “Were there no women, men might live like gods”, quotes from men, variation of the “Long way Baby” jingle
33.39: “For my money, women have come too far”
35.59: “Womanhood is good”, old-time women singing the praises of restricting women
37.13: “I want a girl, just like the girl that married dear old Dad”
An amazing collection of ads: thought provoking (in the 1960s at least), catchy jingle, well photographed, polished. As I said, up there with the best.
Video is only 352 x 240, but still appears of good quality. Video ends at 41.30 but continues black until 44.20.